We are strategic content marketers
Our purpose
Mission: deliver excellent marketing support to help brands succeed.
Vision: elevate marketing content to work better for brands and audiences across channels.
Values:
Be strategic AND creative
Focus on results
Keep audiences top of mind
Execute with excellence
Deliver value
Show and share passion
Meet our founder
Over the past 16 years, Keri Tasker has been creating and implementing marketing strategies and content for brands throughout Canada, the United States and Europe. Her passion and interest in consumer behaviour and how visuals and words can influence human action are contagious. Combined with her strategic thinking, her eye for quality content and her ability to tell a compelling story with words, she's someone you want working on your brand content.
Starting her career at the international award-winning agency DDB Toronto, Keri led multiple integrated strategies, marketing campaigns and promotional programs for brands like General Mills, Subaru, McDonald’s, Capital One and Johnson & Johnson. She brought her tremendous marketing know-how and love for great content to New Brunswick in 2015, working on more awesome brands like Royale, Tourism NB, NB Power, NB Deliciously Canadian, Taylor Ford, Atlantic Lottery Corporation, NB Food & Beverages, Atlantic Ballet of Canada, the University of New Brunswick and many more!
Keri's strong strategic direction, superb content creation skills and continuous drive to improve help brands meet and exceed marketing goals.
Meet our creative director
For the past 10 years, Madison Savoie has been the creative powerhouse behind a ton of brands and marketing campaigns on the East Coast and across Canada.
Starting her career in Moncton as a freelancer designer, she quickly grew her talents developing brands and marketing content for brands of all shapes and sizes. Madison’s portfolio is as impressive as it is diverse. She’s worked with clients like Royale, Envision Saint John, Explore NB, Irving, Parks NB, Eco360, Scotties, NB Power and the Government of New Brunswick—just to name a few.
Madison not only has a sharp eye for jaw-dropping creative, she’s a big-ideas person who knows how to dream up content that turns heads and drives results... and she gets strategy, understands objectives and knows how to connect creative ideas with real-world impact.
Simply put, she’s a creative force every brand wants on their team.
Meet our junior designer
Elyse Roy is a talented up-and-coming designer with a keen eye for detail, a love for visual storytelling and a creative spark that made her stand out from day one.
After graduating from Collège communautaire du Nouveau-Brunswick (CCNB) with a diploma in graphic design, Elyse joined Spark as a design intern and quickly made an impression. From day one, she brought fresh ideas, thoughtful design work, and a natural ability to jump into projects with confidence and curiosity.
Now a Junior Designer, Elyse supports brand and content work across a range of Spark clients. Her design style is clean, intentional and always rooted in the message behind the visuals. Whether she’s creating graphics for social, refining layout and typography, or contributing to creative concepts, Elyse brings a quiet confidence and positive energy that makes every project better.
With a passion for fashion, social media and smart design, Elyse is just getting started.
We collaborate with a network of talented and experienced creative partners to capture and create content to bring your brand's unique voice and vision to life.
“A real game-changer for our brand! Keri takes the time to truly understand our goals and market, and then creates content our organization and target audience love. We couldn't be happier with the results so far, and the working process is so easy and smooth.
Keri and her team just get it, they’re the best!”
— Content strategy and execution client
